AMSTERDAM: City of Impact

Behind Amsterdam’s historic facades, new ideas are taking shape through start-ups building a smarter, greener and more social future. From sustainable wholesalers and plant-based alternatives to circular textile companies. Amsterdam is even considered one of the global leaders in the circular economy.

Instead of constantly creating more, people look at what already exists and rethink what should come next. Here, entrepreneurs focus on thinking smarter, better and bigger.

And that carries international value. Because when something comes from Amsterdam, it often stands for innovation, boldness and progressive thinking. Amsterdam shows that a city does not have to wait for new policies to move forward. It can become the example itself.